Today's Article

This is causing a lot of uncertainty in the industry, according to James Zahn, the editor of The Toy book.

"A lot of American jobs are at risk, a lot of small businesses, the toy industry itself and some of its 1adjacent businesses. There have already been 2hiccups in the 3supply chain that you might not see an empty shelf today, it's common."

He says it's due to the tariffs placed on Chinese imports, where 90% of our toys are made.

It's a concern expressed by many of the business owners attending the ABC Kids Expo at Mandalay Bay.

"It's a 4massive 5disturbance, it's the COVID economy 6triggered without the virus."

Jonathan Cathey, who owns a 7manufacturing and 8distribution company in Southern California, says he's had to spend hundreds of thousands of dollars more on toys.

"It was just an 9embargo. We can't move anything. A couple million dollars in orders sitting in China, busting out of my 10supplier's warehouse, because all the other suppliers are doing the same thing, because we can't afford to move those products in."

Those costs are now being 11passed down to customers.

Many of the 12vendors have already raised prices by 10 to 30%.

Sari Wiz ,who creates 13sensory toys for babies, isn't sure how long she can stay in business.

"There is a strong possibility I'm not going to survive this because I have to keep raising my prices, and there's a certain point that the consumer isn't going to pay for the extra 14add-ons such as mine."