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Ben & Jerry’s says its CEO was fired for the company’s political posts

작성자: 잉글리쉬쌤 조회: 531 2025. 4. 4.

Ben & Jerry’s says its CEO was fired for the company’s political posts

 

 

벤앤제리스는 최근 유니레버가 CEO 데이비드 스티버를 해고한 것에 대해, 합병 계약을 위반했다고 주장하며 소송을 제기했다. 또한, CEO 해고가 회사의 사회적 미션과 관련된 정치적 발언 때문이라고 밝히며, 회사의 독립성을 존중하지 않고, 회사의 사회적 미션을 침묵시키려는 시도라고 비판했다.

 

벤앤제리스는 1978년에 설립된 미국의 아이스크림 회사로, 다양한 사회적 운동을 적극적으로 펼쳐왔다. 기후 변화, 인종 정의, LGBTQ+ 권리, 공정 무역 등 다양한 사회적 이슈에 대해 목소리를 내고 있다. 

 

사회 문제에 대한 벤앤제리의 노력은 긍정적으로 사회적 정의와 환경 보호에 기여하고 있고, 글로벌 이슈에 대한 입장을 중시하는 고객층을 확보하는 데 기여하기도 했다. 기후 변화, 인종 정의, 성소수자 인권과 같은 문제에 대한 일관된 입장은 경쟁이 치열한 아이스크림 시장에서 차별화되었다. 벤앤제리는 사회 운동에 대한 헌신적인 노력 덕분에 사회적 의식을 가진 소비자들과 강력한 관계를 구축할 수 있었다. 이러한 진보적 가치와의 연계는 브랜드 정체성에 필수적인 요소가 되었으며, 비슷한 가치를 공유하는 고객들의 공감을 이끌어내는 데 도움이 되었다. 

 

하지만, 부정적으로는 정치적 논란을 일으킬 수 있다. CEO의 정치적인 발언으로 인해 일부 고객과 파트너가 멀어지면서 브랜드에 대한 대중의 인식이 더욱 분열되는 결과를 초래하기도 했다. 비평가들은 기업이 정치에 관여하는 것은 수익에 해를 끼칠 수 있으므로, 핵심 제품과 서비스에 집중해야 한다고 지적하고 있다.

 

이번 사건은 기업의 사회적 책임과 독립성, 상업적 이해관계와 사회적 미션의 충돌, 그리고 법적 및 윤리적 문제에 대한 중요한 시사점을 제공한다. 또한, 오늘날의 양극화된 정치 환경에서 비즈니스, 리더십, 행동주의 사이의 복잡한 관계를 보여주는 사례라고도 할 수 있다.

News

Ben & Jerry’s is accusing its parent company Unilever of breaching its merger agreement by ousting the ice cream company’s CEO for the brand’s repeated public comments on progressive issues, removing its chief executive without the board’s approval.

 

It’s the latest escalation of an increasingly ugly dispute between the brand and its conglomerate owner that began in 2021.

 

In an amended complaint filed Tuesday in New York, lawyers for the ice cream brand said that rules stemming from its 2000 merger “protects Ben & Jerry’s interests by precluding the unilateral removal of its CEO,” but Unilever did just that — “removing and replacing” CEO David Stever by not following the proper protocols and said it was because of the brand’s continued comments on progressive issues.

 

The lawsuit said that Unilever’s motive for the removal of Stever was due to his “commitment to Ben & Jerry’s Social Mission and Essential Brand Integrity … rather than any genuine concerns regarding his performance history.”

 

In a statement, Unilever (UL) told CNN: “In line with the terms of the acquisition agreement, decisions on the appointment, compensation and removal of the Ben & Jerry’s CEO will be made by Unilever after good faith consultation and discussion with the B&J’s Independent Board… (We) are disappointed that the confidentiality of an employee career conversation has been made public.”

 

The UK company announced in March 2024 it was looking to sell Ben & Jerry’s and its other ice cream brands but it has not yet completed a deal.

 

Tuesday’s complaint is the latest in a string of them against Unilever for attempting to silence the ice cream brand on social media. In January, the company alleged that Unilever “unilaterally barred” a post referencing abortion, climate change and universal healthcare because it mentioned President Donald Trump.

 

Ben & Jerry’s says the behavior continued in recent weeks, alleging that Unilever blocked the company from making a post about Mahmoud Khalil, a Palestinian refugee whose green card was revoked over his involvement with demonstrations last year at Columbia University in New York, and remains in ICE custody.

 

The post on X would have included a link to the ACLU petitioning for his release, but wasn’t published and Unilever “provided no explanation for the censorship.”

 

Another post that was allegedly prohibited from being published was in celebration of Black History Month in February.

 

Ben & Jerry’s initial lawsuit, filed in November 2024, alleged Unilever silenced its attempts to publicly support Palestinian refugees and resolutions to end military aid to Israel, where the company had done business since 1987.

 

It also alleged that Unilever threatened to dismantle Ben & Jerry’s board and sue members because the company’s management and board planned to issue a statement calling for “peace” and a “permanent and immediate ceasefire.”

 

Stever, who’s been with the ice cream brand since 1988 and started as a tour guide, was appointed CEO in May 2023. It’s unclear what position he currently holds with the company.

 

Unilever is also undergoing a change in management, with its CEO stepping down a few weeks ago after a short stint in the position. 

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