Streaming Summer Price Surge
Streaming Summer Price Surge
여름철 스트리밍 가격 인상
As streaming services 1across the board have expanded their content options, their monthly 2tabs have expanded too, including a few price 3hikes that are 4set to 5take effect in the coming weeks.
Escaping the summer heat to the air-conditioned comfort of a 6binge-watch is getting more expensive.
"If your original plan was, 'I'll save money, I'll 7get rid of cable, I'll have one or two streaming services', now you need multiple streaming services. And you're 8more or less right back to what you were spending when you had cable 9the other day."
Among streamers increasing prices this summer, NBC Universal's Peacock with higher prices for monthly and annual plans starting in July. Max, the streamer of Warner Brothers Discovery, CNN's parent company, will raise prices on its ad-free services by $10 to $20 annually starting in July. And Spotify will also 10boost costs for U.S. subscribers starting in July. The price hikes come as streaming media companies face their own increases in the cost of doing business as they expand content offerings to 11keep up with one another.
"You have all these services all creating their own original programing, which is expensive to create. And 12in turn, you're going to have to pay a little bit more for those services."
Nicholas De Leon, senior tech reporter for Consumer Reports, says streamers will likely experiment with different offers like lower price 13tierswith ads to keep inflation-14weary subscribers 15tuned in.
"Expect to see more 16bundles, expect to see more promotions. If you buy this product, we'll throw in that service, that type of thing. So it's a little bit 17chaotic, but that makes it fun."
- 1across the board(회사·산업 등의) 전반에 걸쳐
- 2tab비용, 식별표
- 3hike(가격·경비 등의) 대폭 인상
- 4set to(열심히·결연한 태도로) 시작[착수]하다
- 5take effect시행[발효/적용]되다
- 6binge-watch(TV 드라마 시리즈를)몰아보다, 정주행하다
- 7get rid of제거하다
- 8more or less거의
- 9the other day일전에, 며칠 전에
- 10boost신장시키다
- 11keep up with따라잡다
- 12in turn결국[결과적으로]
- 13tier(조직·시스템에서) 단계
- 14weary(몹시) 지친
- 15tune in(라디오·텔레비전 프로를) 청취[시청]하다
- 16bundle(함께 팔리거나 딸려 나오는 물건들의) 묶음, 상품을 묶어서 할인해서 팔다
- 17chaotic혼란 상태인